Design for Web and Print

The design process always starts with the end goal in mind. How will this piece of marketing collateral help you meet your marketing objective? Where is your target audience likely to look for the information about your product or service? What kind of information do they need in order to make a buy or try decision? What is your competitor doing?

Design isn't (just) about making something attractive or funky or cool... it's about achieving your business goals through carefully thought out collateral and selecting the appropriate media to reach your ideal audience.