About Us


Being responsible for cutting a large corporate budget by 75% forces you to think differently—it gives you a virtual opportunity to start over from zero and rethink everything. You examine every process, account for every penny, streamline waste, and question everything you knew and thought was working.


Many new small businesses don’t go through this rigorous planning and analysis process until they realize that nobody is buying, they are not making money, they have accumulated debt, and have annoyed all their friends and family.


In 2013, Deborah left the corporate world of downsizing budgets and staff and re-launched iNitium Strategic Design. Deborah works with small businesses to apply the processes of downsizing at the start of the business and help owners establish an understanding of value. This in turn becomes the foundation of a strategic marketing plan.


First established in 1993, iNitium provides marketing and graphic design services.


Logo design

Usage and Style Guides

Tag lines

Templates. Palettes

Design Element Library

Business Stationery


Creative illustration

Charts , Diagrams

Icons, Graphics

Photo illustration

Technical illustration


Commercial photography

Stock image sourcing

Photo retouching

Image manipulation

Guaranteed royalty free

Print Design

Brochures, Flyers,

Cards, card campaigns

Forms, Post Cards

Posters, Signage

Business Stationery, Menus



Tradeshow Materials

Print and web, large format printing


Design + promotion plan


For web and print media

Promotional Items

Artwork provided to meet supplier specifications.



Marketing | Graphic Design | Illustration 

613-435-5243  deborah@initiumsbc.com

  • Facebook - White Circle
  • Twitter - White Circle